COMFIT - BENDON LAUNCH
February 2023 with a thorough media plan that seamlessly integrated our owned and paid channels. We maintained a cohesive visual identity and consistent messaging at every touchpoint, this campaign harnesses striking imagery and subtle messaging to effectively capture the customers attention and emphasize how our product's comfort enhances the wearer's experience. Ultimately connecting with audiences and converting customers wherever they are.
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ComFIT
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Comfort
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Fit
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One Word:
COMFIT
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ComFIT • Comfort • Fit • One Word: COMFIT •
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Bendon
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COMFIT
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BENDON
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COMFIT
The Comfit bra launched to incredible success, selling out within the first couple months across NZ and AU. Prompting us to quickly reorder more stock to meet the overwhelming demand. Its blend of comfort and style resonated with customers, leading to continued excellence in sales that surpass expectations. As a result, we’re excited to keep up this momentum, ensuring that our valued customers have access to this sought-after product.