FAYREFORM
This campaign is all about showcasing free movement, and eye-catching visuals that come together for a warm, fun, and iconic feel. We’ve embraced natural, warm colors and a recurring curve motif that highlights the fluidity and unity between the product’s curves and our talented models, who represent curvy women in their mid- to older years. The overall look, feel, and movement are designed to reflect how the product feels on the body, radiating an aura of warm confidence and celebrating women who are comfortable in their own skin.
Fayreform truly embraces every woman and every body type, encouraging the Fayreform women to feel their best.
Finding the right talent to represent our product was a challenge, as we aimed to showcase a model who embody both curvy and youthful qualities while still appearing toned and vibrant. Our goal was to strike the perfect balance between elegance and timelessness in the imagery, ensuring that the final visuals resonate with our audience and reflect the beauty of curves in a way that feels both appealing and sophisticated. All while keeping a tight budget that allowed us to create beautiful images.